Designed by Athletes, Tested in Real Conditions

NAMI Shades aren’t designed in a vacuum. They’re tested during real training days — long rides, hard runs, early mornings, and late finishes. Feedback comes from endurance athletes who rely on their gear when conditions aren’t perfect.

This athlete-first approach keeps us focused on what actually matters: comfort that lasts, vision you can trust, and fit that doesn’t distract when effort is high.

Our Philosophy

Endurance is about consistency, not shortcuts. We believe great gear should support that mindset.

NAMI Shades are built for athletes who value performance over hype, durability over trends, and intention over excess. If you care about how something performs at mile one and mile fifty, you’re exactly who we design for.

Built for the Long Road Ahead

We’re not trying to be everything to everyone. NAMI exists for cyclists, runners, and endurance athletes who demand more from their eyewear — not because it looks good on a shelf, but because it performs when it counts.

This is eyewear for the long effort.